Why the change?
A new brand name for great reasons. Great outcomes cannot be rushed, just like in nature, businesses need to adapt over time, evolving, and reshaping to the environment. Sometime in 2018, I realised that it was time to grow – it was time to take advantage of the experience, learning, resources, and connections that had been forged over the years.

Getting the message right
One of the most important lessons that I had learned was to listen to the clients – they should direct the shape of things to come. Understanding what my clients responded to would be essential in the creation of the new name and direction that it delivered.

How did you decide the name?
Listening to clients is key – make thoughtful time. Making the time to listen to clients was an incredibly important part of deciding the new brand name. We sought opinions from a large base of people and the new direction quickly emerged. Observing how our clients recognised and interpreted the name especially through direct engagement was integral to forming our new brand identity. Very often there is too much noise, information is thrown at us from all directions whether it’s from our immediate environment or just in a conversation. Making the time to really listen makes the difference and in my experience, the pauses are often more informative than the words. Our new brand and website have been designed to cut through the noise, so we can focus on what the client really needs and share our knowledge and experience.

What difference will it make?
Helping clients is a priority. Our clients are typically busy people, we need to help them make informed decisions easily. A young person will often have specific preferences or needs, so it’s important for us to convey our service as effectively and quickly as possible. Our new name and website give our clients an easier way to quickly learn who we are and how we work.

Standing out from the crowd
We wanted our brand to create that spark of interest, something unique that makes someone stop for a moment to recognise what we are and for them to develop awareness and understanding of how we could be good for them. DriveAge10 surprises and engages. People regularly do a double-take, even say ‘Really? What?’, it starts a conversation. Our out-going brand name, Autotutors Young Driving School poses a different type of question ‘What’s that?’ It doesn’t create the same urgency of thought.

Finding us
It’s important for us to be convenient and easy to locate, both online and offline. Our new name and logo are quickly identifiable and memorable that cater to both those who are internet savvy and those that prefer traditional methods.

A New Website
We were so excited by the new name that we have also launched a new website that is faster, easier to navigate, and more user friendly for our clients, making everything as accessible as possible. We hope that the final designs are reflective of what the clients expect from us.

As a trusted brand it’s important that our leadership and services are easily accessible for our current and prospective clients. This new website will allow us to provide our clients with the most up-to-date information and share our knowledge and expertise in a way that is more tailored to their needs.